As the publishers say: We all know people who are incredibly persuasive. With effortless charm, they manage to somehow gain our trust, interest, and support, time and time again. Is it a gift they are born with? Is it all an illusion? No, it's the "art "of persuasion, and you can learn it too. Based on years of analyzing the behaviors and mind-sets of the most persuasive people around, "Persuasion "gives you the magic formula to master the power of persuasion-the ultimate way to achieve success in work and life.
Recommended Reading
Take the Bully by the Horns
How often have you wished you knew how to defuse the difficult people who wreak havoc on your life? Whether it's a neighbour who keeps disturbing your peace, an employer who manipulates you into unpaid overtime, a spouse who criticizes and controls your every move, a colleague who uses scare tactics to intimidate you, or a student who teases your child without mercy, Take the Bully by the Horns will give you real-life strategies stop people from taking advantage of you. The bold suggestions in Take the Bully by the Horns will show you once and for all how to convince unfair or unkind relatives, co-workers, customers, or strangers to either behave cooperatively or leave you alone.
The Art and Science of Negotiation
Howard Raiffa
In The Art and Science of Negotiation, Raiffa uses a vast array of specific cases and clear, helpful diagrams to explain the step-by-step processes of negotiation, and translates this deeper understanding into practical guidelines.
"A timely, practical, and appropriate guide to cooperation and competition." Harry Levinson, The Levinson Institute
Bargaining for Advantage: Negotiation Strategies for Reasonable People
G. Richard Shell
In the systematic, step-by-step approach described in Bargaining for Advantage, you will learn to succeed even when you think you are short on bargaining power, to counter hardball tactics and tricks without compromising your ethics, and to build trust in working relationships.
"Essential reading for executives who negotiate themselves or who manage those who do. Bargaining for Advantage provides a powerful framework for understanding negotiation situations…Perhaps best of all, Shell’s book is fun to read." Efrem Zimbalist III, CFO, Times Mirror Company
Getting Past No: Negotiating Your Way From Confrontation to Cooperation
William Ury
Getting Past No offers a proven breakthrough strategy for turning adversaries into negotiating partners. You’ll learn how to stay in control when under pressure, defuse anger and hostility, find out what the other side really wants, counter dirty tricks, and reach agreements that satisfy both sides’ needs.
"Getting Past No is the most elegant handbook on the challenge of difficult negotiation and difficult people. No negotiation will ever be too tough again." Leonard A. Lauder, President, Estee Lauder Companies
Getting Together: Building Relationships as We Negotiate
Roger Fisher and Scott Brown
Getting Together takes you step-by-step through initiating, negotiating, and sustaining enduring relationships in business, in government, between friends, and in the family.
"Any reader will learn a lot from this book… The authors do indeed tell us, as they promise they will, what each of us can do to make a relationship work better." Harvard Law Bulletin
You Can Negotiate Anything
Herb Cohen
In a world that’s a giant negotiating table, this straight-talking guide will show you how to use the Win-Win approach in dealing with your mate, your boss, your children, your lawyer, your best friends, and even yourself.
“People listen when Herb Cohen talks.” Baltimore Sun
Getting Ready to Negotiate: The Getting To Yes Workbook
Roger Fisher and Danny Ertel
This book is the tool that will help each person design the negotiating strategy that is best for him or her in any given situation. This workbook presents case studies, charts, and forms for blueprinting a personalized negotiating strategy.
beyond reason: Using Emotions as You Negotiate
Roger Fisher and Daniel Shapiro
Five keys to unlock the power of negotiation. You will discover five 'core concerns' at the hear of most emotional challenges. And more importantly, you will learn how to address these concerns to improve your relationships and get the results you want. The advice builds on the previous work of the Harvard Negotiation Project, the group that brought you the ground breaking Getting to Yes. Visit beyond reason to learn more.
Negotiate This! By Caring, But Not T-H-A-T Much
Herb Cohen
Negotiating is the game of life. Every day, in countless ways, we communicate with others-boss or broker, landlord or customer, spouse or child-in attempts to influence their behavior. In this new book, which will tickle your funny bone as well as open your eyes, consummate storyteller Herb Cohen draws on several decades of unrivaled practical experience as he teaches you that negotiation is not a do-or-die gambit to bend others to your will-but a high-minded game to master, to enjoy, and to win.
Breaking the Impasse
Lawrence Susskind and Jeffrey Cruikshank
Drawing on his experience in the MIT-Harvard Public Disputes Program, a leading mediator and his co-author provide the first jargon-free guide to consensual strategies for resolving public disputes—indispensable to citizen activists and to business and government leaders.
"An important step forward in the exploration of how supplemental approaches can involve a wider public in the kinds of problem-solving political processes that will produce change in their communities." Christine M. Carlson, Negotiation Journal
Blink
Malcolm Gladwell
Just as The Tipping Point found a substantial business books audience, Blink has great appeal to anyone trying to make better decisions at their workplace, no matter their job. Just as Emotional Intelligence defined a new way of understanding business decision-making, so too will Blink revolutionize how we operate at work.
"Gladwell's real genius is as a storyteller. He's like an omniscient, many-armed Hindu god of anecdotes: he plucks them from every imaginable field of human endeavor." Time Magazine
Co-opetition
Adam M. Brandenburger and Barry J. Nalebuff
Adam M. Brandenburger from the Harvard Business School, and Barry J. Nalebuff from the Yale School of Management, have developed a five-part business strategy that will revolutionize the way you play the game of business. Co-opetition is a method that goes beyond the old rules of competition and cooperation to combine the advantages of both.
Read a brief review of Co-opetition.
"Fully accessible and interesting…The authors use game theory to create win-win situations among competitors, customers, and suppliers." The Wall Street Journal
The Trusted Advisor
David H. Maister, Charles H. Green and Robert M. Galford
The Trusted Advisor asserts that the key to professional success is the ability to earn the trust and confidence of clients. To demonstrate the paramount importance of trust, the authors use anecdotes, experiences, and examples—successes and mistakes, their own and others’—to great effect.
"The Trusted Advisor offers an invaluable road map to all those who seek to develop truly special relationships with their clients." Carl Stern, CEO, Boston Consulting Group
Getting It Done: How to Lead When You’re Not in Charge
Roger Fisher and Alan Sharp
Whoever you are—business executive, union member, staff support, consultant, or governmental official—you cannot accomplish all your goals by yourself. This book will help you learn how to work more effectively with others.
"A highly useful, clear, no-nonsense guide to successful persuasion and influence." Rosabeth Moss Kanter
The Heart of Conflict
Brian Muldoon
In the most compassionate and compelling way, The Heart of Conflict shows each of us how to meet the challenges of conflict, in terms of both achieving practical results and making sense of our inevitable differences.
"At the heart of conflict lie emotion, passion, and identity — dark subjects, hard to write about, and even harder to illuminate. But Brian Muldoon has done just that. He has the gift." William L. Ury, co-author of Getting to Yes and author of Getting Past No
Beyond Machiavelli: Tools For Coping With Conflict
Roger Fisher, Elizabeth Kopelman and Andrea Kupfer Schneider
Beyond Machiavelli provides a step-by-step process for dealing with the persistent and complex disputes that mark our changing, often dangerous world. They break conflicts into manageable components and advance a process for problem-solving.
Read our review of Beyond Machiavelli.
"These ideas helped us accomplish more in one year of negotiating than in 10 years of warfare." Roberto Cañas, former FMLN guerrilla leader, El Salvador
Difficult Conversations: How to Discuss What Matters Most
Douglas Stone, Bruce Patton and Sheila Heen
Difficult Conversations, which is based on 15 years of research at the Harvard Negotiation Project, walks you through a proven step-by-step approach for how to have your toughest conversations with less stress and more success. It shows you how to prepare yourself; how to start the conversation without defensiveness; and how to keep it constructive and focused regardless of how the other person responds.
Read a review of Difficult Conversations >
"The only people who shouldn’t read Difficult Conversations are those who never work with people, anywhere." Peter M. Senge, bestselling author of The Fifth Discipline
America Alone: The End of the World as We Know It
Mark Steyn
From the Publisher: In this, his first major book, Mark Steyn–probably the most widely read, and wittiest, columnist in the English-speaking world–takes on the great poison of the twenty-first century: the anti-Americanism that fuels both Old Europe and radical Islam. America, Steyn argues, will have to stand alone. The world will be divided between America and the rest; and for our sake America had better win.
The Seven Strategies of Master Negotiators
Dr. Brad McRae
"Artfully sets out all the fundamentals in an enjoyable and educational read."
– Gerald Schwartz, President and CEO, Onex Corporation
Whether negotiating a multi-million dollar contract, terms with a new supplier, a raise with the boss, or your child’s allowance, everyone finds themselves striking partnerships and “making deals” on a daily basis.
In The Seven Strategies of Master Negotiators author Brad McRae interviews 21 of Canada’s top negotiators to gain insight into their negotiating secrets. Combined with his own experience teaching thousands of people to negotiate, he presents the seven key strategies that can make you a Master Negotiator.
Read our review of Seven Strategies
Getting to Yes: Negotiating Agreement Without Giving In
Roger Fisher, William Ury and Bruce Patton
Getting to Yes offers a concise, step-by-step, proven strategy for coming to mutually acceptable agreements in every sort of conflict, whether it involves parents and children, neighbors, bosses and employees, customers or corporations, tenants or diplomats. This book is based on the work of the Harvard Negotiation Project, a group that deals continually with all levels of negotiation and conflict resolution.
Read a summary of Getting to Yes.
"Getting to Yes is a highly readable and practical primer on the fundaments of negotiation. All of us, as negotiators dealing with personal, community, and business problems, need to improve our skills in conflict resolution and agreement making. This concise volume is the best place to begin." —John T. Dunlop



















