As the publishers say: We all know people who are incredibly persuasive. With effortless charm, they manage to somehow gain our trust, interest, and support, time and time again. Is it a gift they are born with? Is it all an illusion? No, it’s the “art “of persuasion, and you can learn it too. Based on years of analyzing the behaviors and mind-sets of the most persuasive people around, “Persuasion “gives you the magic formula to master the power of persuasion-the ultimate way to achieve success in work and life.
Recommended Reading
Persuasion
Take the Bully by the Horns
How often have you wished you knew how to defuse the difficult people who wreak havoc on your life? Whether it’s a neighbour who keeps disturbing your peace, an employer who manipulates you into unpaid overtime, a spouse who criticizes and controls your every move, a colleague who uses scare tactics to intimidate you, or a student who teases your child without mercy, Take the Bully by the Horns will give you real-life strategies stop people from taking advantage of you. The bold suggestions in Take the Bully by the Horns will show you once and for all how to convince unfair or unkind relatives, co-workers, customers, or strangers to either behave cooperatively or leave you alone.
The Art and Science of Negotiation
Howard Raiffa
In The Art and Science of Negotiation, Raiffa uses a vast array of specific cases and clear, helpful diagrams to explain the step-by-step processes of negotiation, and translates this deeper understanding into practical guidelines.
"A timely, practical, and appropriate guide to cooperation and competition." Harry Levinson, The Levinson Institute
Bargaining for Advantage: Negotiation Strategies for Reasonable People
G. Richard Shell
In the systematic, step-by-step approach described in Bargaining for Advantage, you will learn to succeed even when you think you are short on bargaining power, to counter hardball tactics and tricks without compromising your ethics, and to build trust in working relationships.
"Essential reading for executives who negotiate themselves or who manage those who do. Bargaining for Advantage provides a powerful framework for understanding negotiation situations…Perhaps best of all, Shell’s book is fun to read." Efrem Zimbalist III, CFO, Times Mirror Company
Getting Past No: Negotiating Your Way From Confrontation to Cooperation
William Ury
Getting Past No offers a proven breakthrough strategy for turning adversaries into negotiating partners. You’ll learn how to stay in control when under pressure, defuse anger and hostility, find out what the other side really wants, counter dirty tricks, and reach agreements that satisfy both sides’ needs.
"Getting Past No is the most elegant handbook on the challenge of difficult negotiation and difficult people. No negotiation will ever be too tough again." Leonard A. Lauder, President, Estee Lauder Companies