Friday, July 16, 2010
Competition Doesn’t Work Without Collaboration
Huh? This doesn’t make sense, you say.
Let’s take a case study: the recent World Cup Soccer Tournament – THE SINGLE BIGGEST SPORTING EVENT ON EARTH.

All the focus, drama, and hype is built around the “clash of titans”, the winners and losers, the competition and struggle.
But what’s missing from the picture? The structure surrounding it that makes this all possible.
By “structure”, I mean:
- The rules of the game;
- The definition of winning and losing;
- The agreement to enforcement provisions around the rules;
- The agreement about the existence and role a referee (i.e. arbitrator/judge).
ALL of this – the winners and losers, the competition, the sustainability – only works if “enemies” are willing to collaborate about HOW they’re going to compete. Hmmm. Strange contradiction, no?
If you stop to think about it, the same applies in business. Take the banking industry, for example. There are rules of the game, regulations, attempts to make the playing field fair. When these break down, we ALL lose. Not just one financial institution vs another, but the customers, the government, the taxpayer: EVERYONE LOSES.
This also applies to life. We have rules in place to protect the competing demands of citizens. Even in WAR, there are rules of engagement. Bizarre, but true. Having said this, there are plenty of (very sad) examples where the rules of engagement in war have been broken. All of war is a tragedy in my opinion (and a massive waste of energy and life), however things get even worse when there are no boundaries at all.
So where does all of this leave us?
My key message is that competition is fine and healthy, AND, it only really works well when it is bounded by/supported by a structure of collaboration.
Competition does not exist in a vacuum. It coexists with cooperation (aka collaboration). In almost any setting: a team, a family, a department in a company, a country – anywhere, competition coexists with cooperation.
So, don’t fight it. Embrace it. Acknowledge it. Tell your customer or colleague that while it’s clear that some of your interests are in conflict, many more of them are actually aligned or just plain different. Explain to them (and yourself) that you’ll all do better if you acknowledge the competitive aspects of your situation and manage them fairly. This will give you the foundation to leverage the non-competitive components – which often vastly outweighs the competition in terms of its significance and value.
Let me end where I began. Let’s tie this all back to the World Cup that just finished:
If people focused their energy on fighting (competing) about every little thing – all the rules, where it will be held, which player gets the glory, what time the games should start, what the rules of the game should be, who gets to wear what colour jersey, and so on, the whole thing would not exist.
Said differently:
WITHOUT COLLABORATION,
THERE WOULD BE NO WORLD CUP “COMPETITION”.
Keep that in mind the next time you’re getting ready to beat up your counterpart in a business deal.




